9 out 10 pieces of clothing end up in landfills long before they should, often because over-washing has caused irreparable color fading, shrinkage, and misshaping.

Care more, use more, wash less. Save water, “safe-guard” the planet.


From the makers of drirelease®, a suite of protective comfort solutions has joined the Optimer Brands family under the seal of OPTIMER.

Built on a foundation of scientific inquiry and research, OPTIMER fully commits to the company’s promise of comfort.  These unique technologies are designed to be infused at the fabric stage providing almost limitless versatility in fiber content and end use.

The sensation of freshness can make all the diference in the world when it comes to feeling comfortable.


Learn more about other technologies from Optimer Group